During the previous weekend Balneário Camboriú held one of the most important digital marketing meetings of the country, entitled "O Poder do Digital" (The power of the digital). The meeting gathered entrepreneurs from all over Brazil. Cases on brand building, the transformation from the physical world to the digital world and sales consolidation in the digital world were presented during the meeting. The event was held by the executive Marcos Brollo.
FG Empreendimentos was one of the cases that was presented during the event. FG was represented by publicist Alexandre Maitto, marketing coordinator who presented the case on how the iconic FG brand, which received the Top Of Mind award for 9 consecutive years, was built. “FG is a humanized brand, a reference in the luxury segment, a brand that is consolidated and based on solid family values and memorable advertising strategies. If we were to analyze the situation, there would be no Balneário Camboriú without FG and yet, there would also be no FG without Balneário Camboriú, points out Maitto.
During the presentation, FG was also mentioned by its consultant, Fernando Arrienti, who presented market trends and also the digital journey of FG's clients . Fernando reinforced the fact that for FG “Costumers are the biggest investment a company can have, and this idea has been expanded with actions that focus on costumer experience and high standard customization. “We believe in the power of the company name, in customer experience, in technology and in data in order to transform our business and grow. He says.